Project360 · Typography
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Two typefaces, both open source (SIL Open Font License), free on Google Fonts.

Display and Headline   Archivo Expanded (Archivo at width 125), Bold 700 / ExtraBold 800 / Black 900, always uppercase
                       https://fonts.google.com/specimen/Archivo
Everything you read    Hanken Grotesk, Regular 400 to Bold 700
                       https://fonts.google.com/specimen/Hanken+Grotesk

Scale
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Display XL   Archivo Expanded 900   42-80 px   tracking -2%    line 0.88   hero, poster
Display      Archivo Expanded 800   32-48 px   tracking -2%    line 0.92   chapter and section titles
Headline     Archivo Expanded 700   19-26 px   tracking -1%    line 1.05   card and section titles
Sub-head     Hanken Grotesk 600     22 px      tracking -1%    line 1.25
Body         Hanken Grotesk 400     18-21 px   tracking 0      line 1.6    max 65 characters per line
Label        Hanken Grotesk 600     11 px      tracking +16%   line 1.4    uppercase, metadata and numbering

Rules
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- Display is uppercase, never below 32 px, three lines at most, one Display moment per view.
- Headline is always smaller and lighter than Display.
- Neither Display nor Headline is used in body copy or buttons.
- No italics, no outlines, no gradients inside letters. Emphasis comes from weight or from red.
